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Industrial Marketing Management ; 97:159-172, 2021.
Article in English | ScienceDirect | ID: covidwho-1322146

ABSTRACT

Business-to-business firms have traditionally encountered disruptions, but the scale of the COVID-19 pandemic was extraordinary as it interrupted global supply chains by causing unprecedented shocks to supply and demand. Firms experienced extraordinary pressure and struggled to minimize the immediate and long-term impact of supply chains disruptions. Applying chaos theory, this study employs a single-case method to understand the disruptions to the business-to-business oil and gas supply chain. We make three major contributions. First, we examine firm decision-making during significant disruptions. Second, we use chaos theory to better understand the decision-making process. Finally, we develop a framework to explicate the decision-making process and provide guidelines for decision-making during disruptions. Our findings provide theoretical insights and have important implications for practitioners addressing supply chain disruptions during crises.

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